Abbie Winters is an art director, designer and illustrator, based in Los Angeles.

California-based House of Honey wanted to create a celebratory, inviting, and bold brand system for their interior design firm that incorporated their love of art, fashion, and vintage interiors. Ready for a full departure from their previously minimalistic approach to branding, we set out to create a maximalist system that honored the various styles of their clients and projects and celebrated the art of gathering.
‍
View the full case study and credits on BUCK's website.

All dog food brands care about dog health. But none go as far as they can in treating dogs as the unique individuals they are — with specific tastes, lifestyles and needs. Ollie is the only brand that loves and cares for your dog as individually as you do.

View the full case study and credits on Strand's website.

A collection of festive recipes submitted by Axios employees.

A vintage shop lead by a mission to bring people closer through the joy of discovering forgotten treasures. I holistically conducted the rebrand, creating the visual identity, collateral items, as well as the digital presence on web and email.

Axios is a news and media company with a mission to deliver news in a smarter and faster way. I was part of a two-designer-team executing the in-house rebrand. Our goal was to create a visual language that is as smart, clean, and efficient as the reporting.

A yoga collective focused on inclusivity and diversity across the U.S. The identity was created to feel soothing yet playful. Labil Grotesk, by Kometa, is used as the main typeface. The playful tilting letters represent the experience of practicing yoga...Sometimes you fall or wobble, but that's the fun.

Based on Refinery29’s popular editorial series, the Money Diaries Book offers up serviceable financial advice for millennial women. My role was to define the visual voice of the book, alongside the design director, as well as to create all illustrations and promotional materials for the book.

Created by a mother and daughter, this brand is reviving a t-shirt business ran by the mom in the 90s. With the company being somewhat of a resurrection, the identity harnesses a classic and handmade quality.

With the number of women in the workforce at a 33-year low, due in part to the global pandemic, the ‘Marshall Plan for Moms’ seeks to revitalize and restore mothers in the workforce. Founded by Reshma Saujani, the founder and CEO of Girls Who Code, the name ‘Marshall Plan’ reference to the post-World War II program the U.S. launched to pull European agriculture and industry out of ruin. We created a dynamic and flexible brand identity with an emphasis on digital applications.

With trusted information around the election feeling more important than ever, Axios is campaigning to be the go-to news source for readers. The posters were created to build intrigue in passerbys, to feel political, yet not partisan, holding true to the Axios mission to be an unbiased source.